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Research papers

Multi dimensional measurement of involvement with social problems

Students of public opinion are well aware that important differences exist in people's involvement with the major (social) issues of the day. The concept of involvement has no scientific status in the social sciences, and there has been no endeavour...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Peter H. van Westendorp
June 15, 1980
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Citation

van Westendorp, P. H. (1980a, June 15). Multi dimensional measurement of involvement with social problems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multi-dimensional-measurement-of-involvement-with-social-problems


Research papers

Development of a self-completion media questionnaire for magazines

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Dieter Müller-Veeh
June 15, 1980
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Citation

Müller-Veeh, D. (1980a, June 15). Development of a self-completion media questionnaire for magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/development-of-a-self-completion-media-questionnaire-for-magazines


Research papers

Retail information management systems

The retailing sector because of its unique characteristics and its environment is in great need of information. This need is greater as the risk is greater. Small retailers are facing greater risks and, therefore, their need for information is also...

Catalogue: Seminar 1980: Information Systems In Action
Author: Coskun Samli
June 15, 1980
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Citation

Samli, C. (1980a, June 15). Retail information management systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/retail-information-management-systems


Research papers

An interactive media sales system

This paper describes the databases of the Danish Readership Surveys, and compares the ways of access available, former and now. The new interactive system is described in details. The output from each module in the system is shown, the several...

Catalogue: Seminar 1980: Information Systems In Action
Author: Simon Ortmann
June 15, 1980
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Citation

Ortmann, S. (1980a, June 15). An interactive media sales system. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-interactive-media-sales-system


Research papers

The NMPP and freedom in newspaper and magazine distribution in France

Newspapers and other periodicals are still an important part of the communications Industry today, and they make an immense contribution to the work of informing the masses, and thereby to the forming of opinions from adolescence on. It is therefore...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kurt Arbogast
November 1, 1979
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Citation

Arbogast, K. (1979a, November 01). The NMPP and freedom in newspaper and magazine distribution in France . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-nmpp-and-freedom-in-newspaper-and-magazine-distribution-in-france-


Research papers

Using trade and technical publication as a "mini" data base

L'USINE NOUVELLE, top trade and technical publication in France because of its "rapport" with both readers and advertisers, provides a comprehensive source of data. In fact, L'USINE NOUVELLE publishes on average 15000 ads ; this represents 2400...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Alain Meyer
November 1, 1979
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Citation

Meyer, A. (1979a, November 01). Using trade and technical publication as a "mini" data base. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-trade-and-technical-publication-as-a-mini-data-base


Research papers

The innovation process in consumer electronics

The innovation process in the consumer durables sector has a number of specific characteristics. This paper highlights a number of aspects of new product developments as far as consumer electronics are concerned. First, a number of general market...

Catalogue: Seminar 1979: New Product Development
Author: Mario van Hamersveld
Company: Philips International
October 1, 1979
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Citation

van Hamersveld, M. (1979a, October 01). The innovation process in consumer electronics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-innovation-process-in-consumer-electronics


Research papers

A new way in the measure of the interviewed's reaction (French)

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction-french-


Research papers

A new way in the measure of the interviewed's reaction

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
×

Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction